Lock in your makeup with ELF Power Grip Primer, a lightweight, gel-based formula enriched with 4% Niacinamide and hyaluronic acid to hydrate, plump, and refine your skin. Its smooth, tacky texture creates a perfect canvas, ensuring your foundation and other makeup stay in place all day while enhancing your natural glow. This primer helps minimize the appearance of pores and uneven texture, giving a soft-focus, flawless finish. Ideal for all skin types, it’s especially beneficial for dry or combination skin in need of hydration and long-lasting makeup wear. Achieve a fresh, dewy complexion while keeping your makeup flawless from morning to night.
How to Apply:
Start with clean, moisturized skin.
Apply a small amount of primer to your fingertips.
Gently pat and press it onto your face, focusing on areas where makeup tends to fade.
Let it set for 30 seconds before applying foundation or other makeup products for a smooth, long-lasting grip.




